HAVE YOU CONSIDERED HIRING A MARKETING MANAGER?

Internal Hire Vs Outsourcing

You and I both know, there comes a time when you consider increasing staff. The thought of having a specialised Marketing person on staff could be a great move, or does it come with drawbacks. If you go cheap to save some coin > you get inexperience. If you need a well rounded Senior Marketer with 20+ years of experience, it will need a package of around 130-180K and they will expect a decent marketing budget to work with when they get there. So, most likely you have done nothing yet while you juggle your time to manage the marketing yourself while doing everything else.

Here is a solution. A “Virtual Marketing Manager” can deliver everything you need, at around 20 to 25% of the cost to hire an internal staff member. The focussed attention to deliver results, backed by a no-fee guarantee if results don’t happen, makes this worthy of consideration. Outsourcing might be the right move for you right now. Important: We don’t mean overseas marketers. Were talking locally based and working 1 on 1 alongside you.

Value

The complete scope of works comes in approx. 25% of the cost to hire an internal Marketing Manager. Without the risks associated with bad performance or a casual attitude to results, as “they are getting paid anyway”. As a contractor, we have to perform to the highest level to ensure we meet the set objectives otherwise we keep working for free until we do.

Continuity

With IPD Marketing, you get a team working collectively, using multiple sources of intelligence, skills and continuity. Not to mention access to our highly skilled network we have assembled. You can’t get that from a single hire. To learn more about how IPD Marketing can help you achieve your Marketing and Growth expectations, contact us for a confidential, no obligation 15 minute discussion, to see if outsourcing can work for you.

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THE 6 ESSENTIAL ONLINE BASICS EVERY BUSINESS MUST HAVE IN PLACE

If you own a business you must have these 6 elements in place for your online presence BEFORE any other marketing should be done. This is where we start the ‘Done for You’ service. We get what you currently have up to speed and consistent across your website, Facebook, other social media sites. We also analyse your current Google footprint, and ensure the local GMB is setup to capture the basics you are missing out on every day. This is priced specifically for you as a scope of works over the first 2-3 months at the start of our relationship working together. Once this is setup as needed, you then have the springboard to make great things happen in your business.

YOUR WEBSITE

Has it been updated in last 2 years? Does it read on mobile phones correctly?

NO – We can build you a website that is content rich, SEO’d correctly, mobile responsive, geared for prospects to make an enquiry.

YES – We will tune it up for: Enquiries, Keywords, Mobile friendly layout, Publish it to Google, Analyse & fix On-Page SEO, Add elements like Facebook pixel, J-SON schema + much more. 

YOUR ‘GOOGLE MY BUSINESS’ (GMB) PROFILE

Do you have a Verified Google Business Profile? It’s extremely important for Google to recognise your info for local area exposure.

NO – We build you a Verified GMB Profile & GMB Web page, Add Geo-Tagged Images and Content + heaps more

YES – We will ensure the Categories are in the right order, Add driving direction map embeds, Benchmark current local search, fine tune the  Info section, Geo Tag Images, Ad relevent content, Ensure the Geographic area matches your actual work region.

YOUR FACEBOOK BUSINESS PAGE

Do you have a current Facebook Business Page? Does the content posted match the most important products / services you provide?

NO – We will build you a Facebook Page with all the essential details loaded.

YES – We will ensure all the data matches the website and GMB profile. Also ensure content matches the Website, Frequency of posts, Test Engagement, write content plans + much more.

‘5 STAR GOOGLE REVIEWS

Do You have many ‘5 STAR’ Reviews on Google? Lots of positive reviews builds credibility and trust with your brand.

NO – We will implement our proven system for your happy clients to leave you a glowing 5 Star Review. Then continue to build up regular reviews over time.

YES – Excellent. We will show you how to capture many more. A great target is 50% more than your nearest competitor showing online. Who would you ring first > a company with 10 reviews or one with 50?

GOOGLE ANALYTICS – (for your Website)

Do you have Analytics installed on your website? Do you review this data at least monthly?  

NO – We install GA into your website and Setup a benchmark for your business. We then review key data at least weekly.

YES – We analyse the existing data, Develop plans for Social & Organic Reach. We then use the info as a benchmark for KPI’s and upcoming growth.

OTHER SOCIAL MEDIA PLATFORMS

Do you have for your business > Instagram, LinkedIn, Pinterest or even Twitter? Certain social media platforms work very well alongside Facebook. eg: A Restaurant, Hairdresser or Clothing shop can use Instagram to generate great results.  We also recommend – if you don’t use it often > delete it! it may be doing you more harm than good. 

NO – We only recommend and implement what’s truly needed in your business niche. These are secondary accounts to Facebook and Google, but can make a difference.

YES – We analyse what benefit they bring, update content to be inline with the other platforms, implement plans to compliment other online info and measure results for the time it takes to use these platforms in your daily business. 

People We Have Worked With
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People We Have Worked With

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IPD Marketing created enough sales quickly enough to expand our current business to include Window Tinting. Now we have a regular stream of enquiries to keep the team busy while I get on with managing the business instead of being on the tools. Happy days & Thanks.

John S (Window Tinting)

IPDMarketing
5.0
2019-06-11T01:44:58+00:00

John S (Window Tinting)

IPD Marketing created enough sales quickly enough to expand our current business to include Window Tinting. Now we have a regular stream of enquiries to keep the team busy while I get on with managing the business instead of being on the tools. Happy days & Thanks.
Thanks Guys, Bloody fantastic result helping us sell our business. Awesome.

Mel - (Vending) - used Facebook Marketing to sell the business.

IPDMarketing
5.0
2019-06-11T01:43:25+00:00

Mel - (Vending) - used Facebook Marketing to sell the business.

Thanks Guys, Bloody fantastic result helping us sell our business. Awesome.
IPD have been a fantastic asset to our online marketing. Over many years of poor web presence, Ian was able to turn our website ranking around. Great reporting processes and contact from Ian. We will continue to use the services of IPD Marketing for years to come!

Bryce - (Residential Building Company)

IPDMarketing
5.0
2019-06-11T01:46:11+00:00

Bryce - (Residential Building Company)

IPD have been a fantastic asset to our online marketing. Over many years of poor web presence, Ian was able to turn our website ranking around. Great reporting processes and contact from Ian. We will continue to use the services of IPD Marketing for years to come!
We owe many thanks to Ian & Andrew for their help in our business success with our Jukeboxes and Arcade machines. The website is above and beyond all expectations. It remains on top of page 1 in Google and the phone keeps ringing with more and more enquiries. We will continue to use IPD to manage all our marketing and lead generation for our Jukebox Poker Machines. Thanks Guys

Gary C - Jukebox Poker Machines

IPDMarketing
5.0
2019-06-11T01:41:13+00:00

Gary C - Jukebox Poker Machines

We owe many thanks to Ian & Andrew for their help in our business success with our Jukeboxes and Arcade machines. The website is above and beyond all expectations. It remains on top of page 1 in Google and the phone keeps ringing with more and more enquiries. We will continue to use IPD to manage all our marketing and lead generation for our Jukebox Poker Machines. Thanks Guys
5
4
We used IPD Marketing for promoting our up-coming open homes. The attendance to the promoted homes was far greater than we normally see. The larger than normal interest generated more offers, which created competition leading to higher sale prices.

(Residential Real Estate office)

IPDMarketing
5.0
2019-06-11T01:42:31+00:00

(Residential Real Estate office)

We used IPD Marketing for promoting our up-coming open homes. The attendance to the promoted homes was far greater than we normally see. The larger than normal interest generated more offers, which created competition leading to higher sale prices.
Thank you from all of us at (Private). You added sales so quickly to our restaurant. If I didn't see it, I would not believe it. The place is buzzing with atmosphere 5 days a week now.

David L - (German Restaurant & Bar)

IPDMarketing
5.0
2019-06-11T01:44:34+00:00

David L - (German Restaurant & Bar)

Thank you from all of us at (Private). You added sales so quickly to our restaurant. If I didn't see it, I would not believe it. The place is buzzing with atmosphere 5 days a week now.
Our Beauty Studio is in a small town of 15,000 people and we have now hired another staff member and opening 2 more nights per week to keep up. So happy with the results.

Anastasia (Nth Queensland Beauty Salon)

IPDMarketing
5.0
2019-06-11T01:45:50+00:00

Anastasia (Nth Queensland Beauty Salon)

Our Beauty Studio is in a small town of 15,000 people and we have now hired another staff member and opening 2 more nights per week to keep up. So happy with the results.
I would just like to say a very big thank you and your team for all the work you guys did building our new website. I could not image myself how good it was going to look compared to what we had and how much new enquiry we are getting now. I should have done it years ago. Also a big thank you for the after service as well. It really makes my life easy. Keep up the good work m8.

Keith F - Cabin Life

IPDMarketing
5.0
2019-06-11T01:40:42+00:00

Keith F - Cabin Life

I would just like to say a very big thank you and your team for all the work you guys did building our new website. I could not image myself how good it was going to look compared to what we had and how much new enquiry we are getting now. I should have done it years ago. Also a big thank you for the after service as well. It really makes my life easy. Keep up the good work m8.
5
4
We have been working on our Facebook Campaign with Ian for 12 months now. We previously managed this in-house but felt out of our depth. Ian understands our brief and worked with the budget to achieve great results. We have also run some mini-campaigns with great success. I would have no hesitation in recommending Ian and IPD Marketing.

Michael L - (Scaffolding Niche)

IPDMarketing
5.0
2019-06-11T01:32:06+00:00

Michael L - (Scaffolding Niche)

We have been working on our Facebook Campaign with Ian for 12 months now. We previously managed this in-house but felt out of our depth. Ian understands our brief and worked with the budget to achieve great results. We have also run some mini-campaigns with great success. I would have no hesitation in recommending Ian and IPD Marketing.
From half way around the world, and you have doubled our hair appointments for cut & color. Would love to meet you in person one day to say thanks. Much love

Maria Alston, (haidresser in Weston, Miami USA)

IPDMarketing
5.0
2019-06-11T01:43:56+00:00

Maria Alston, (haidresser in Weston, Miami USA)

From half way around the world, and you have doubled our hair appointments for cut & color. Would love to meet you in person one day to say thanks. Much love
Ian created a detailed online portfolio of our work from our job pics. They took care of the stuff I knew I needed but can't do. We made more money than it cost us, so we are very happy with the service.

Ben (Concretor

IPDMarketing
5.0
2019-06-11T01:41:47+00:00

Ben (Concretor

Ian created a detailed online portfolio of our work from our job pics. They took care of the stuff I knew I needed but can't do. We made more money than it cost us, so we are very happy with the service.
Thank you for your assistance to promote our child care centre. We now run at maximum capacity with a waiting list. A lot of people have commented about seeing us on Facebook. We highly recommend Ian and the team.

Stacy - (Child Care Centre Owner)

IPDMarketing
5.0
2019-06-11T01:45:27+00:00

Stacy - (Child Care Centre Owner)

Thank you for your assistance to promote our child care centre. We now run at maximum capacity with a waiting list. A lot of people have commented about seeing us on Facebook. We highly recommend Ian and the team.
5
4